€390 million kit supplier market dominated by Nike and Adidas in the five major leagues
The shirt market for the five major European leagues (Barclays Premier League, Bundesliga, Serie A, La Liga BBVA, and Ligue 1) is worth €390 million to the 98 first division clubs (20 in England, Italy, Spain and France, 18 in Germany).
The German brand Adidas (23% of clubs) and American company Nike (21% of clubs) dominate a market which...