Serie A TIM: Inter Milan launches "Closer" (immersive photos and personalised videos) on Instagram

FC Internazionale Milano (Serie A TIM) have launched "Closer" a way of connecting with and getting even closer to the club's fans on Instagram via immersive photos and personalised videos, announced the club, on 04/05/2018.

"It's an idea which also allows for greater interaction on the profile. Every piece of 'Closer' content is in fact the cover for a slideshow which when swiped, will show the entire image or a series of related photos," added  Inter Milan, who have nearly 1.85 million followers on Instagram (as of 11/05/2018).

"Inter identified the Facebook profiles of some of the most passionate fans and replied to them with personalised videos recorded by the players themselves (see below). Each player personally encourages a fan to live out their passion. For example, Rafinha encouraged Basing L. to keep playing the guitar which is a passion they both have in common," said the Milan club.

Inter Milan: Milan Skriniar's personalised message to a fan on Instagram