DFB: Samsung (electronics) "official technological partner" of the German Federation until 2021

Samsung Electronics GmbH, a German subsidiary of the South Korean Samsung electronics group, has become the "official technological partner of the DFB", announced the German Football Federation on 15/05/2018. The partnership covers the German men's and women's and junior national teams, as well as the DFB-Akademie.

The agreement will run for a period of three years, until May 2021. Samsung gains the status of partner, the fourth level in the sponsorship hierarchy of the German Federation. The value of the deal is estimated at less than €3m per year.

As part of the agreement, Samsung will gain visibility on stadium signage during home matches of the German national teams, as well as on the various communication platforms of the DFB and its national teams. The South Korean group will provide the DFB with "technological expertise" and activate the partnership ahead of the 2018 World Cup with the marketing campaign "Go for bigger goals", according to the DFB.

Samsung was a premium sponsor of FC Bayern Munich (Bundesliga) during the 2010-2015 period.