NBA: "1.4 billion people are connecting with the NBA in some way" (Adam Silver, commissioner)

"We have built an enormous global social media community. We estimate roughly 1.4 billion people are connecting with the NBA in some way. And on the other hand, our (TV) ratings are up. Whether that will always be the case, I'm not sure. And although the social media platforms have been a new revenue stream for the league, it doesn't come anywhere near our conventional media deals," said Adam Silver, commissioner of the NBA, to the American website strategy+business on 30/04/2018.

"One of our strategies has been to embrace experimentation with all these different platforms. Whether it is Facebook or Twitter or YouTube, we've told them: We have a lot of content; let's try new things. We can't stream games with Facebook in the United States because we're precluded from doing that by our other media deals. But we're not precluded from doing so in most other countries. As an example, we've experimented in India with streaming games through Facebook," said Adam Silver.

"These over-the-top (OTT) platforms aren't just thinking about taking the conventional productions that you see on…