NBA: "1.4 billion people are connecting with the NBA in some way" (Adam Silver, commissioner)
"We have built an enormous global social media community. We estimate roughly 1.4 billion people are connecting with the NBA in some way. And on the other hand, our (TV) ratings are up. Whether that will always be the case, I'm not sure. And although the social media platforms have been a new revenue stream for the league, it doesn't come...