Asics: launch of the "Tenkan-Ten Sport & Well-being Growth Catalyst" (startup incubator)

Asics is offering European startups specialised in sport & well-being the opportunity to register for their exclusive "Tenkan-Ten" ("tipping point" in Japanese) growth incubator programme, according to the Japanese sports equipment supplier on 16/05/2018. The call for applications is open until 30/06/2018. The selection phase will end on 20/07/2018, with the programme set for 14/09/2018.

The Japanese brand's "Tenkan-Ten Growth Catalyst" programme is a springboard for start-ups that have already passed the "minimum viable product" (MVP) phase and market validation. "The launch of the four-month (mid-year) programme (from September 2018 to January 2019) crosses the most innovative cities in Europe: Berlin, Paris, London and Barcelona," explained Asics, which will initially host the selected startups at its Asics EMEA Business and Innovation Hub in Barcelona (ESP).

"The goal of the programme is to help Asics move the world with its 'I Move Me' brand campaign, to inspire, improve society and empower people through movement, sport and well-being," said the brand that will be offering…