eSports: DHL (logistics) becomes the official logistics partner of ESL (Electronic Sports League)

DHL, the German express delivery and logistics group, has become the official logistics partner of the Electronic Sports League (ESL), a world leading eSports company and event organiser, on 22/05/2018.

"As the official logistics partner, DHL will handle the event logistics for the ESL One series, transporting not only the stage equipment to the venues throughout the series but also the individual gamer seating. As a sponsor with creative live stream content, its brand will be featured on various social media channels and via further communications measures throughout the ESL One series tournaments," explained the two partners.

"The new collaboration enables DHL to become active in a business that appeals to the growing trend among younger generations. The major eSports tournaments and their top players thrill hundreds of millions of fans around the world, more than 60% of whom are aged between 16 and 35. As early as March 2018, DHL announced its official partnership with the Formula 1 eSports Series, making its debut into the promising eSports sector. DHL banner advertising will…