French Football Convention: "Ligue 1 must differentiate itself to find its place" (D. Markham, beIN)

"Ligue 1 must find its place at the international level. You have to have an identity, you have to differentiate yourself from the other leagues, and you have to position yourself as a brand, not just as a football league," said Daniel Markham, head of content at beIN Media Group, during the third edition of the French Professional Football Convention held in Cannes (FRA) on 22/05/2018.

Previously at the NBA, the FA, and IMG Media, Daniel Markham made a presentation during "International TV Rights, the challenge of professional French football" discussion organized at the Convention which brought together the leaders of French professional clubs, but also the bodies and families of football (players, managers, etc) to the Grand Hotel Martinez on 22 and 23/05/2018.