French Football Convention: "Ligue 1 must differentiate itself to find its place" (D. Markham, beIN)

"Ligue 1 must find its place at the international level. You have to have an identity, you have to differentiate yourself from the other leagues, and you have to position yourself as a brand, not just as a football league," said Daniel Markham, head of content at beIN Media Group, during the third edition of the French Professional Football...