UEFA: PlayStation (Sony console) extends its partnership with the Champions League (2018-2021)

PlayStation, video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has extended its partnership with the Champions League for the 2018-2021 cycle on 25/05/2018. The rights also include the UEFA Super Cup, Youth League and Futsal Cup (equivalent of the Champions League).

PlayStation has the status of official sponsor, the first level in the sponsorship hierarchy of the Champions League. The video game console, launched by Sony in 1994, has been a partner of the Champions League since 1997. The annual amount paid by Sony to UEFA, over the 2018-2021 period, could be between €30m and €50m, according to industry sources.

"As part of the extended agreement, PlayStation will combine its vast expertise in innovative consumer entertainment technology, with the best of the UEFA Champions League, to deliver exciting content and competitions to fans across the PlayStation Network (PSN, Sony Interactive Entertainment's multiplayer and online media games service) and digital media channels," said the governing body of European football.

"Alongside…