Merchandising: Manchester United and Real Madrid on top (1.4 million shirts sold per year)

Manchester United (Premier League, ENG) and Real Madrid (La Liga, ESP) sell the most shirts on average, with 1.4 million sold per season. Though sales are thought to fluctuate based on team results and titles won, the largest European clubs tend to have relatively stable sales every year.

FC Barcelona (La Liga) are in third place for shirts sold with an average of 1.15 million per season. Next are Chelsea (Premier League) in 4^th with 910,000 shirts per year, Bayern Munich (Bundesliga) in 5^th with 880,000 and Liverpool (Premier League) in 6^th with 810,000.

Juventus tops the Serie A (ITA) with an average of 480,000 shirts sold per season, quickly followed by Inter Milan (Serie A) with 425,000 and AC Milan (Serie A) with 350,000.

Olympique de Marseille are historically the top team in France, with sales of between 300,000 and 350,000 per season on average. However, Paris SG should exceed the Marseille club fairly quickly, particularly with its refocused strategy of developing their brand internationally, like the other top shirt selling clubs.

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