Bundesliga: PŸUR (telecommunications) becomes a national partner of RB Leipzig

PŸUR, a German telecommunications company and the new umbrella brand name for the Tele Columbus, HL komm, Primacom and Pepcom groups, has become a national partner of RB Leipzig (Bundesliga), announced the German club on 25/05/2018. Neither the duration nor the value of the agreement have been communicated.

The new partnership, in the second level of the club's sponsorship hierarchy, will see PŸUR gain visibility on the LED signage at Red Bull Arena (42,959 capacity), as well as in various other areas throughout the stadium. PŸUR will work with the RB Leipzig on a series of fan engagement initiatives, according to the club.

"With PŸUR, we are able to gain a partner who will provide us with significant support, above all in the important area of digitalisation. Under the message 'Together digitally' we will tackle this process together," said Oliver Mintzlaff, who extended his contract as CEO of RB Leipzig until 2023 (see below), on 25/05/2018.

• RB Leipzig Activity: German professional football club Exclusive partners: • Red Bull (energy drinks): club owner, stadium namer• Puma…