UEFA: a new "bolder and edgier" brand identity for the 2018-2021 Europa League cycle

UEFA unveiled a new brand identity for the 2018-2021 Europa League, symbolized by a more refined and angular energy wave on 30/05/2018. "The branding continues to be inspired by the strong bond between players and fans but now has more emphasis on the scale and dynamic nature of the competition," said the governing body of European football.

"While key elements such as the logo and colours remain, the visual expression has taken on bolder and edgier shapes. The existing 'energy wave', visualising the connection between players and fans, has transformed into a linear device that visually underlines the journey of the clubs throughout Europe," added UEFA.

"The refined energy wave takes key elements from the UEFA Europa League trophy and brings them to life. It derives from the cup's triangular, hammered metal sides. The trophy's angular shape has also led to the structure and movement of the energy wave, expressing the highs and lows of the thrilling adventure clubs and their supporters experience in the UEFA Europa League," specifies the governing body.

This new brand identity…