Infront Sports & Media agency to partner German Association until 2018

The media and marketing rights agency Infront will exclusively manage the perimeter advertising for the DFB's (German Football Association) matches until 2018, the agency announced, on the 27/11/2013. Infront have been a partner of the DFB since the early 1990s.

The sports marketing agency will operate during official men's and women's national matches, as well as for the U21, U20 and U19 teams. The number of partners on the DFB's board advertising has been reduced to eleven, allowing for optimum visibility.

"This cooperation has always been marked by trust and innovation. We therefore step very optimistically into the next four years and together with Infront have a common goal of effectively integrating our partners in the highly attractive advertising environment of the national team games," said Wolfgang Niersbach, the president of the DFB.

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Infront Sports & Media

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