Germany: Lagardère Sports extends its hospitality marketing partnership with the DFB until 2020

The sports marketing agency Lagardère Sports has extended its hospitality marketing partnership with the DFB, the German Football Association, "until the end of 2020," announced Lagardère on 05/06/2018.

The rights concern the final of the DFB-Pokal, as well as the matches of the German national men's and women's, seniors and U-21 teams.

"The DFB and Lagardère Sports have already been working together successfully in hospitality marketing for more than 15 years," said Lagardère Sports & Entertainment Group.

"The German Cup final and the international football fixtures are among the highlights of the footballing calendar" (P. Hasenbein, Lagardère Sports)

• "We have a reliable partner at our side in the form of Lagardère Sports, whose strong sales network we have always been able to rely on. It is for this reason that we are glad to continue this cooperation, and we are looking forward to working together in the coming years."

Michael Kirchner, director of events & operations at DFB GmbH on 05/06/2018

• "We are proud to count the German Football Federation among our…