Sponsoring: Info Media Sports launch system for media planning and impact evaluation

Info Media Sports, the Egyptian sports marketing research firm, have launched a new set of analytical tools and indices for serving their clients in the field of sport marketing, sponsorship and sports communication, in Egypt, Turkey and the United Arab Emirates, the company announced, on the 26/11/2013.

The marketing research firm are offering a range of five tools:
1) SportFort, for syndicating and archiving sports content on different media (content sold to several broadcasters)
2) SportReach, for sports audience measuring during televised sport content
3) SPORTV & SportSee, for measuring and evaluating sponsors and commercial advertisers' ROI (return on investment) during televised sports events
4) Club Performa & Sport STAT, which targets teams and rights holders for measuring teams, athletics and sports properties media performance
5) SportAd, for tracking sports media advertising expenditures in Egypt, UAE & Turkey, on a 24/7/365 basis.

Info Media Sports, thanks to these applications, intend to provide detailed statistics about sports advertising exposure and placement according to…