Robert Lewandowski: Lagardère Sports concludes a commercial rights agreement with the footballer

The sports marketing agency Lagardère Sports has concludes a multi-year management and commercial representation agreement with the Polish international footballer Robert Lewandowski (FC Bayern Munich, Bundesliga) on 28/05/2018.

The Lagardère Sports & Entertainment group is entrusted with the global marketing management of Lewandowski's commercial rights excluding Poland. "Lagardère Sports will comprehensively manage the commercial use of Lewandowski's image on all foreign markets in which it operates and will be responsible for the acquisition, selection and implementation of the football star's advertising contracts," said Lagardère Sports.

"After careful analysis, we concluded that we'd need a global partner with whom we could jointly maximise the possibilities of using Robert's commercial image in foreign markets. Lagardère Sports is such an entity, and the cooperation is a natural step in our development. Because Robert is one of the world's top players, he needs the best marketing specialists. We are very pleased with the cooperation with such a renowned partner, and we're…