eSports: Lagardère Sports becomes commercial rights partner of Team Flash in South East Asia

The sports marketing agency Lagardère Sports has signed a commercial representation agreement with the eSports organisation Team Flash on 31/05/2018.

"Under the terms of the agreement, Lagardère Sports will develop and sell sponsorship packages to targeted brand sectors as well as cultivate relationships to build awareness of the team’s brand in Southeast Asia," said the agency.

"We are pleased to be working with Team Flash, one of the leading esports organisations in the region. We believe that our track record in sports marketing as well as our global network will help to elevate Team Flash to a new level and strengthen their brand proposition amongst brands and gamers in the industry," said Deirdre Sim, director of business development for Asia at Lagardère Sports.

• In April 2018, Team Flash won the East Asian Champions Cup Spring 2018, an international tournament played on FIFA Online 3.
  • The team has qualified for the FIFA eWorld Cup in June 2018.

"We hope to unlock greater commercial opportunities and build synergies with brands" (T. Ting, Team Flash)

• "To…