UEFA: a "refreshed" and "dynamic" brand identity for the Champions League (2018-2021 cycle)

UEFA have unveiled a new brand identity for the 2018-2021 cycle of the Champions League on 07/06/2018. "While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of key visuals that can be used for communication purposes, both internally as well as by UEFA's partners," said UEFA.

"The UEFA Champions League brand for the 2018-19 season has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'. The connected stars from the 'starball' in the UEFA Champions League logo are the centrepiece of this new brand identity. The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League matchnights so special," added the governing body of European football.

"The branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy. The blue colour palette deriving from UEFA Champions League match nights has…