UEFA: a "refreshed" and "dynamic" brand identity for the Champions League (2018-2021 cycle)
UEFA have unveiled a new brand identity for the 2018-2021 cycle of the Champions League on 07/06/2018. "While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of key visuals that can be used for communication...
