FFF: KFC (fast food chain) extends its partnership with the Federation until 2023

KFC (Kentucky Fried Chicken) France, a French subsidiary of the American fast food chain, has renewed and extended its partnership with the FFF for five years (until 30/06/2023) on 08/06/2018.

KFC became an official partner of France's men's, women's, youth and amateur football teams for the 2014-2018 cycle on 03/09/2014. For the 2018-2023 cycle, KFC will extend its engagement by becoming an official partner of the French football cups (Men's and Women's Coupe de France and the Coupe Gambardella).

As official partners, KFC are the second level in the sponsorship hierarchy of the French Football Federation. The annual value of the partnership is estimated at between €3 and €5m.

The KFC Bucket challenge partnership activation

2018 World Cup: promotional offer at KFC France

The "Right in the Bucket" challenge

• The fast food chain is active in its partnership with the FFF thanks to its "Right in the Bucket" challenge, organised at the half-time of certain France home games: two participants take their place in the center of the field and must chip a ball into a giant…