2018 World Cup: Diking (clothing, CHN) and LUCI (technology, CHN) become regional supporters in Asia

News Tank Football - Paris - News #122245 - Published on 11/06/18 at 16:20
©  FIFA
From L to R: Franck Guignery (head of sales at FIFA) and Lv Qi (vice-president of Diking) - ©  FIFA

Diking, a Chinese brand of men's business attire, and LUCI, a Chinese technology and immersive entertainment company, have become regional supporters in Asia of the 2018 World Cup on 08/06/2018.

The partnerships are the third level in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia. Diking and LUCI will gain brand association rights with the event in Asia, as well as visibility on signage at the various World Cup stadiums. Both companies will also benefit from hospitality packages.

Diking and LUCI become the sixth and seventh Chinese partners of the 2018 World Cup respectively (alongside Wanda Group, Hisense, Vivo, Mengniu and Yadea), making China the premier commercial partner of the FIFA World Cup.

From left to right: Franck Guignery (head of sales at FIFA) and Kirin Li (CEO of LUCI) - ©  D.R.

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FIFA Partners (1st level):
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©  FIFA
From L to R: Franck Guignery (head of sales at FIFA) and Lv Qi (vice-president of Diking) - ©  FIFA

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