2018 World Cup: Netco Sports launches a Google Assistant application for the FFF

Netco Sports has launched a Google Assistant application for FFF, "available on smartphones and Google Home speakers", announced the company which develops multi-platform digital solutions (Mobile, Web, connected TV, connected speakers) and OTT for key players in the sports industry, on 04/06/2018. "With this solution, Netco Sports offers a real-time access to exclusive information concerning the (French) national team and the 2018 World Cup to the French Football National Team's fans," added the company.

"The Google Assistant application allows the French Football Federation to develop a new exchange channel with the supporters of the French national football team. By the simple voice command 'OK Google, I want to speak with the French football team' from the Google Assistant on a smartphone or connected speaker, the user can reach exclusive information concerning the national team," said Netco Sports.

According to François Vasseur, marketing director of the FFF the application is "a way to improve the service offered to the supporters of the French national football team and to…