Bundesliga: Kieser Training becomes sleeve sponsor of Bayer Leverkusen for 2018-2021 (€1.5m/year)

Kieser Training, a Swiss international fitness chain, has become the sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for a period of three years (2018-2021 cycle) on 08/06/2018. The value of the agreement will be €1.5m per year according to German media.

Kieser Training has the status of premium partner, the second level in the sponsorship hierarchy of the German club. Kieser Training succeeds the wealth management group Westminster the sleeve sponsor of Bayer Leverkusen for the 2017-18 season (€0.5m/year).

"This partnership is both fitting and ambitious: on the one hand, an international company with over 50 years experience of health-oriented, efficient weight training founded on a scientific basis with in-house machines represents an extraordinary success story. On the other hand, a top German club active all over the world able to use the expertise of the new partner directly to achieve ambitious sporting targets," said Fernando Carro de Prada and Michael Schade CEOs of Bayer 04 Leverkusen.