Russia 2018: Coca-Cola sponsor who communicates the most on Facebook & Instagram since 01/01/2018

The American beverage producer The Coca-Cola Company is the 2018 World Cup sponsor that communicates the most about the competition on the social networks Facebook (179 publications out of a total of 2,120) and Instagram (281 photos), between 01/01 and 06/06/2018, according to agency The Metrics Factory, in "The Perfect Match" report, of which a new publication was published online on 14/06/2018, the opening day of the 21^st FIFA World Cup.

Coca-Cola is a FIFA partner, the first level in the sponsorship hierarchy of the international body and the 2018 World Cup in Russia. The American brand is also a partner of 14 of the 32 national federations that have qualified for the World Cup, making it the most represented among the 396 sponsors of FIFA and the participating teams.

The Metrics Factory is a French consulting agency specialised in the measurement and optimisation of digital engagement of brands. "Throughout the World Cup, the team at The Metrics Factory will measure the sponsorship strategies put in place by the brands backing the event," said the agency.

According to the The…