Ligue 1 Conforama: PSG present at the Pitti Immagine Uomo 94 fashion show (Florence, ITA)

Paris Saint-Germain (Ligue 1 Conforama) was present at the Pitti Immagine Uomo 94, a fashion show that took place in Florence (ITA) from 12 to 15/06/2018, as part of the "Fanatic Feelings - Fashion Plays Football," exhibition that presented "the pioneering impact that football has had on the world of men's fashion by initiating the fusion between couture and sportswear," said the Parisian club on 07/06/2018.

This exhibition included photos of Italian international Marco Verratti (see below) and pieces by designers, including those of Christelle Kocher of Koché Paris, who "emerged as the creator of a new generation of football shirts thanks to her project with the Parisian club that attracted the worldwide attention of the media," added PSG.

A collaboration between the two brands had already taken place during the presentation of Koché's spring/summer 2018 collection during Fashion Week, in September 2017, and during its autumn/winter 2018-19 pre-collection at the NYC Strand Book Store (New York, USA), in December 2017. Koché also shot a film presenting the creations within the…