2018 World Cup: Argentina-Iceland draws 91 million viewers in China, a record after the first 3 days

91 million viewers watched all or part of the live broadcast of Argentina - Iceland (1-1, Group D, Spartak Stadium, Moscow, Saturday 16/06/2018), 7.1% of the 1.28 billion Chinese people with access to television, according to the official audience measurement institute CSM Media Research TV, on 17/06/2018.

Argentina - Iceland was the match that posted the best audience in China, after the first three days of competition, with an average of 45 million viewers from 21:00 Beijing time (16:00 CET) on the channel CCTV-5.

These 45 million viewers accounted for 15.25% of the total of 298 million Chinese viewers watching TV at the time, an audience share for CCTV-5 eight times higher than its usual average, according to CSM Media Research TV, which stated that the figures did not include viewers who were watched the match in bars or public places.

• The second best audience in China during the first eight matches of the 2018 World Cup (see list below), was for Egypt - Uruguay (0-1, Group A, Ekaterinburg Arena, Yekaterinburg, Friday 15/06/2018), at prime time in China (kick-off at 20:00…