Brazil 2014: Adidas launch official ball and offer one to each Brazilian born on the 03/12/2013

News Tank Football - Paris - Initiative #12287 - Published on
©  Adidas
©  Adidas

Sportswear manufacturer Adidas are giving away the official ball of the 2014 World Cup (12/06 - 13/07/2014) to every child born in Brazil on the 12/03/2013, to coincide with the presentation of their official "Brazuca" ball in Rio de Janeiro, said the German company, on the 29/11/2013.

Upon presentation of a child's birth certificate, parents will be able to redeem a ball from one of the designated pick-up points in all 12 of Brazil 2014's host cities between 10am and 6pm local time, on the 06 and 07/12/2013.

"We know how important the World Cup is to Brazil and for that reason we have found it fit to present this most Brazilian of balls to those who inspired its creation," said Rodrigo Messias, World Cup marketing director for Adidas.

  • "Brazuca", the name of the ball, is a word used to describe national pride in Brazil.

Brazuca, official ball of the 2014 World Cup - ©  FIFA

©  Adidas
©  Adidas

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode