IOC: launch of the "Olympic Heritage" collection "as part of a new licensing agreement" with Lacoste

The IOC and Lacoste have launched the first "exclusive Olympic Heritage lifestyle apparel collection", designed by the French brand "as part of a new licensing agreement and in line with the IOC global licensing strategy," announced the International Olympic Committee on 18/06/2018.

"This new men's clothing and accessories line will feature limited edition collections that will reflect the graphic legacy of legendary Olympic Games. For the first edition, Lacoste has chosen to celebrate the 50^th anniversaries of the Olympic Winter Games Grenoble 1968 and the Olympic Games Mexico City 1968," said the IOC.

"The IOC and Lacoste collaboration will continue until 2020, with a collection developed each season. and which will initially be sold, starting this summer, in 10 countries: Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the UK," added the international body.

"The Olympic Heritage Collection is being developed by the IOC as one of its three Global Licensing core programmes, and it centres on past Olympic Games, lifestyle and high-end products with…