Ligue 1 Conforama: LOSC Lille presents a new logo as part of its "new dynamic"

"As part of its strategic development plan, LOSC is changing its graphic identity," announced LOSC Lille (Ligue 1 Conforama) on 19/06/2018. "This transformation aims to mark the new dynamic in which the sports club and the company began in 2017, with the objective of regaining leadership on all terrains."

"More muscular, more sporting, and more modern, LOSC strengthens its communication by sharpening its current identity. The design becomes more accessible and more legible than the old style, especially with younger audiences, always carrying the fundamental values for the club such as respect of the inheritance, combativity, passion, and innovation," indicated LOSC Lille.

"A few days before unveiling the new identity of LOSC, a #FollowTheDogue teasing digital communication campaign was launched which gradually revealed the new graphic elements of this logo until the revelation, via participatory social activation on Facebook and all the digital media platforms of the club," added the Lille club.