2018 World Cup: around 95 million Chinese viewers watch the matches of South Korea and Japan

95.3 million Chinese viewers watched all or part of the live broadcast of the 2018 World Cup Group F match Sweden - South Korea (1-0) on the channels of the free-TV group CCTV on Monday 18/06/2018 (kick-off at 14:00 CET, 20:00 in Beijing), according to the official audience measurement institute CSM Media Research TV on 20/06/2018.

This was the highest TV audience figure of the first 17 matches of the 2018 World Cup, in terms of total number of viewers, ahead of Colombia - Japan (1-2), which drew 94.3 million Chinese viewers on Tuesday 19/06/2018 (kick-off at 14:00 CET, 20:00 in Beijing).

Argentina - Iceland (Saturday 16/06/2018, kick-off at 15:00 CET, 21:00 in Beijing) posted the best TV audience since the beginning of the competition with an average of 45 million Chinese viewers per minute and 91 million viewers in total. The 45 million viewers per minute accounted for 15.25% of China's total TV audience of 298 million, an audience share for CCTV-5 eight times higher than its usual average, according to CSM Media Research TV, which stated that the figures did not include viewers…