Italy: San Benedetto becomes official water of Lega Serie B for 2013-14

The mineral water brand San Benedetto has become the official water for the Serie B (second division, Italy) for the 2013-14 season, the company announced on 29/11/2013. The contract was signed through RCS Sport, the marketing partner of the Serie B league.

San Benedetto's "Project Ecogreen" product range, for a reduced environmental impact, will be present in all 22 stadiums in Serie B, during all matches, for the players to drink.

"Our relationship with sport is at the center of our communication strategy, and is reinforced every day by the presence of San Benedetto at major Italian sports events," said Vincenzo Tundo, marketing director of the mineral water company.

• The RCS Sport agency, which specialises in the organisation of sports competitions, became the exclusive marketing advisor of the Serie B until the end of the 2016-17 season, on the 24/07/2013.
• RCS Sport is working on the project "B Club" that has the aim of centralising some sponsorship contracts.
• Eurobet, the English online betting operator, has been the title sponsor of the Serie B since the 2013-14 season.
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