eSports: KFC Spain, sponsor of the Spanish Team Heretics and of the Call of Duty team

KFC (Kentucky Fried Chicken) Spain, the Spanish subsidiary of the American fast food chain, has become a sponsor of the Spanish eSports team "Team Heretics" on 19/06/2018. This agreement will cover a period of three years according to Spanish media.

KFC gains the Team Heretics naming rights who will be renamed "Heretics KFC" for the Call of Duty game part of the "Superliga Orange Call of Duty" competition at the eSports Gamergy in Madrid (ESP) from 22 to 24/06/2018.

Following the announcement of this agreement, KFC Spain is offering two "Gold" passes for the Gamergy in Madrid via the food chain's Instagram account.

KFC includes eSports in a youth initiative in Russia and its neighboring states

• ESforce Holding, owner of the SK Gaming professional eSports teams, joined forces with KFC to create the first eSports branch of the KFC Battle on the game Dota 2 on 06/03/2018.
• "KFC Battle is a 'large-scale sports, cultural, and educational project' targeted at individuals aged 14 and above, held in Russia and the CIS region. The project primarily features sports such as football and…