Italy: BKT (off-road tyres) becomes title sponsor of the Serie B from 2018 until 2021

The Serie B (Italian second division) will be called the Serie BKT for the next three seasons (2018-2021), after a naming rights contract was signed between the Lega Serie B and BKT, the leading Indian off-road tyre (agriculture, construction, industry) company, in Milan (ITA) on 22/06/2018.

BKT will accompany the 22 teams participating in this league, the clubs and the fans during the 42 matchdays of each season and through the play-offs, according to the Italian Professional League.

"This collaboration also aims to support the training of young talent through a programme focused on beginners, football schools and stadiums of the cities to which the Serie B teams belong. Growth and union become the pillars of the 'Serie BKT', in line with BKT's slogan 'Growing together', with the aim of sharing the passion between players and fans, thus entering into direct relationship with clubs and supporters, and, at the same time, developing awareness of the BKT brand in Italy," said the Lega Serie B.

The contract was signed via the agency Havas Sports & Entertainment, adviser to the Lega…