England: confectioner Mars prolong partnership with English FA for 4 years

Mars Chocolate UK, the British subsidiary of American confectioner Mars, have extended their partnership with the FA (English Football Association), for four years, on the 12/02/2013. Both parties have been linked since 2009, and will now continue the partnership until July 2018.

Mars are an official supporter of the England team and the partner of the "Just Play" programme. This programme, launched in partnership with the FA in June 2011, aims to increase the number of adults playing football in England. It is a recreational football programme open to anyone over 16. To take part in five-a-side or futsal games, people can register online for one or more free sessions during the year.

To celebrate the new agreement, the two partners will organise "Just Play" sessions in England during the 2014 World Cup (Brazil, from the 12/06 to 13/07/2014), which England have qualified for.

Over the period 2014-2018, the "Just Play" program will be expanded, with a million sessions held in 300 dedicated centres, compared to 200,000 sessions held in 200 centres across England since 2011. To do this…