2019 Basketball World Cup: FIBA and Infront launch global licensing program in China

Infront China, the Chinese subsidiary of the Swiss sports marketing agency Infront, and FIBA ​​Marketing (see below), have launched the global licensing program of the FIBA ​​2019 World Cup on 27/06/2018.

"FIBA, in collaboration with Infront China - which is responsible for the activation of licensing rights in China - is teaming up with...