eSports: Borussia Dortmund (Bundesliga) signs partnership with the German platform eSports.com

Borussia Dortmund (Bundesliga) has signed a partnership with the German eSports platform eSports.com (www.esports.com), according to the Bundesliga club on 27/06/2018.

As part of this agreement, "there will be special offers to fans of BVB on eSports.com. The partnership is mainly used to activate the young target group of those interested in eSports - for example, tournaments with professional players are planned for well-known eSports titles. By entering into this cooperation, Borussia Dortmund is remaining faithful to its approach in the field of eSports and, as it has with other sponsoring agreements, is looking to far-reaching and fruitful partnerships as a means of opening up new target groups for the topic of football," said Borussia Dortmund.

"For us, it's not a matter of creating our own eSports team or making eSports into a BVB discipline. Rather it's much more about reaching the 'Generation Z' on far-reaching platforms and enthusing them for our sport," said Carsten Cramer, COO of Borussia Dortmund, on 27/06/2018.

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