Premier League: W88.com becomes official betting partner of Leicester City FC for 2018-2020

W88.com, a sports betting and online gambling operator in Asia, has become the official betting partner of Leicester City FC (Premier League) for two seasons (2018-2020), on 28/06/2018.

"Under the terms of the agreement, W88 will be able to leverage Leicester City's global brand in its marketing activities, develop unique content with the club's football stars, and benefit from brand exposure on pitch-side LED advertising (at the King Power Stadium, 32,262 capacity)," said the club.

W88 succeeds the British operator Ladbrokes as the official betting partner of Leicester City FC, whose contract covered only the 2017-18 season (Ladbrokes still appears in the list of partners of the club, as of 29/06/2018). The club is also linked to Dafabet (2017-2019).

The partnership between W88 and Leicester City FC was negotiated by Lagardère Sports, the sports marketing agency of Lagardère Sports & Entertainment Group, which acts as a "broker". Lagardère Sports also negotiated the partnership between W88.com and Wolverhampton Wanderers FC on 13/06/2018, which sees the sports betting operator…