Tour de France: young fans comprise 73% of the 6.5 million social media audience (Dimension Data)

"A new generation of young fans aged between 18 and 35, now make up 73% of the Tour de France's 6.5 million-strong social media audience," said Dimension Data, official technology partner of "la Grande Boucle" (the Great Loop), on 26/06/2018. The 105th edition of the Tour de France will begin on 07/07 in Noirmoutier-en-l'Ile (Vendée, FRA) and...