Tour de France: young fans comprise 73% of the 6.5 million social media audience (Dimension Data)

"A new generation of young fans aged between 18 and 35, now make up 73% of the Tour de France's 6.5 million-strong social media audience," said Dimension Data, official technology partner of "la Grande Boucle" (the Great Loop), on 26/06/2018. The 105^th edition of the Tour de France will begin on 07/07 in Noirmoutier-en-l'Ile (Vendée, FRA) and will end on the Champs-Elysées in Paris on 29/07/2018.

"Amaury Sport Organization has already seen impressive results across all its digital platforms. Visits to the website have increased by 15% year-on-year, and Tour de France online video views have risen from 6 million in 2014 to 71 million in 2017. This reflects the growing trend of younger audiences favouring digital content over traditional broadcast, providing a more immersive experience of the iconic race. Attracting over 9.1 million visitors each year, the Race Centre platform enables fans to track the position and speed of their favourite cyclist real time," said the digital services company.

"In order to produce the all-important race insights, Dimension Data analyses over 150…