Inter Milan: the arrival of Nainggolan generates 1.5 million reactions on the club's social networks

For the occasion of the signing of Belgian international midfielder Radja Nainggolan (from AS Roma, Serie A) on 26/06/2018, the 27 pieces of content published on Facebook, Instagram, Twitter and YouTube generated over 1.5 million reactions, according to FC Internazionale Milano (Serie A) on 29/06/2018.

"The Instagram post (see below) generated the most posts overall (over 280,000), a figure that makes it the most interacted with piece of content ever on the @Inter Instagram page," added the Milan club, which spent €38m (excluding bonuses) to acquire Radja Nainggolan (not selected to play for Belgium during the 2018 World Cup).

A video clip entitled "Welcome Ninja" (see below), which depicted the arrival of the player at the San Siro, masked to look like a ninja (his nickname), has also been the subject of more than 2 million views on the 4 social networks on which Inter Milan has an official account.

• Nainggolan's first press conference as an Inter Activity: Italian professional football club Global partners:• Nike (equipment supplier): 1998-2031• Betsson Sport (infotainment)…