Russia 2018: "For the first time, broadcasting football brings profits" (P-S Berlusconi, Mediaset)
"We are experiencing a historic case, as for the first time, broadcasting a football competition can generate profits," said Pier Silvio Berlusconi, managing director of the Italian free and pay-TV group Mediaset, about the 2018 World Cup on 05/07/2018.
Mediaset, which acquired the broadcast rights, in Italy, to the competition on 21/12/2017...