Olympique de Marseille: Puma launches the dedicated marketing campaign "NEW MARSEILLE NEW LEVELS"

The German sports equipment brand Puma has launched the dedicated marketing campaign "NEW MARSEILLE NEW LEVELS" on the occasion of the presentation of the official 2018-19 kits of Olympique de Marseille (Ligue 1 Conforama), on 07/04/2018.

Puma and Olympique de Marseille formalised their new collaboration from 2018-19, on 26/03/2017. The five-year contract runs until the end of the 2022-23 season, for an estimated annual amount of between €14m and €15m. Puma has taken over from adidas, the historical equipment supplier of Marseille, uninterrupted since 1996-97 (until 2017-18). adidas paid an estimated €10m per season to the club.

"Olympique de Marseille benefits from a dedicated Puma marketing campaign called NEW 'MARSEILLE NEW LEVELS' which will highlight the city's revival and show the ambitions of Puma, who wants to capitalise on the club throughout the season. The brand will activate the highlights of the season through digital actions and events, and young fans and those who embody this renewal will be the focus of attention," stated Puma.

The evening ended with the…