Rugby: Cattolica Assicurazioni (insurance) becomes the main jersey sponsor of the Italian teams

Cattolica Assicurazioni, an Italian insurance company, has expanded its partnership with the Italian Rugby Federation and has become the main jersey sponsor of the Italian rugby teams for seven years, or the 2018-2026 cycle, said the body on 03/07/2018. Cattolica Assicurazioni replaces the bank Crédit Agricole Cariparma (2007-2017) as the main jersey sponsor of the Italian rugby union team.

Cattolica Assicurazioni, which previously had the status of official sponsor (second level), has become a main partner, the first level in the sponsorship hierarchy of the Federation. The company will feature its logo on the Italian rugby union jersey for the first time during the November tour (of which it has also become a title sponsor), the "Cattolica Test Match" versus Georgia (in Florence, 10/11), then Australia (Padua, 17/11) and New Zealand (Rome, 24/11/2018).

"The ideal terrain for a company determined to increase its brand awareness" (A. Gavazzi, FIR)

"Great international rugby, with the Cattolica Test…