Serie A: MSC Cruises partner Sampdoria until the end of the 2013-14 season

The shipping company MSC Cruises have become partners with Sampdoria (Serie A) for the 2013-14 season, announced the Genoa club, on the 05/12/2013. The agreement was finalised with the help of the marketing and media rights agency Infront Italy.

MSC Cruises will introduce special offers aimed at Sampdoria fans. The company will launch in particular a "Blucerchiata (blue circle) cruise", which matches the colors of the club, in June 2014. A contest will allow fans of the club to win a trip on a boat where club-themed events will be organised by MSC. The company will also use Sampdoria's image in their campaigns and be present on the Luigi Ferraris (36,000 seats) stadium hoarding and in the club's media communications.

"I am confident that the partnership with Sampdoria will bring us great satisfaction and is destined to last," said Luca Valentini, regional director of MSC Cruises.

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MSC (Mediterranean Shipping Company) Cruises

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