LaLiga Santander: Betway (betting) becomes the main shirt sponsor of Levante UD for 2018-2020

Betway, an online sports betting and gambling operator based in Malta, has become the main shirt sponsor of Levante UD (LaLiga Santander) for two seasons (2018-2020) on 03/07/2018. The annual value of the agreement is estimated at €1m by the Spanish media.

This is a first level partnership in the sponsorship hierarchy of the Spanish club. As part of the deal, the Betway logo is displayed on the shirts of the men's first team as well as on the team's warm-up and training kits.

The brand will also gain visibility on signage at the Estadio Ciudad de Valencia (26,354 capacity), as well as on all the club's communication platforms.

Jawwy, a mobile phone service from Saudi Telecom Company (STC), a Saudi Arabian telecommunications group, was the last main shirt sponsor of Levante UD, from 16/02/2018 to the end of the 2017-18 season. The club had previously played without a shirt sponsor since the end of the 2016-17 season and the end of its contract with the Australian investment fund East United (value of the agreement estimated at €1m per season).

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