LaLiga: the Spanish League named as an honorary ambassador of the "Spanish Brand"

LaLiga has been named as an honorary ambassador of the "Marca España" ("Spanish Brand") programme funded by the Spanish government, whose goal is to promote the country, its economy and its culture abroad, according to the Spanish League on 11/07/2018.

The recognition rewards LaLiga for its "contribution to spreading a positive image of Spain around the world through football. With headquarters in Madrid and offices in places such as New York, Dubai, Beijing, Shanghai and Johannesburg, LaLiga also acts as a lever that helps the internationalisation of both Spanish companies and atheltes," said Foro de Marcas Renombradas Españolas, a public-private organisation in charge of the "Marca España".

Real Madrid CF (since 2007), the Spanish national football team (2011), and Andrés Iniesta (2017) are also honorary ambassadors of the "Marca España".

"We want to continue to support the Spanish Brand in its efforts to reach every corner of the globe" (Javier Tebas, LaLiga)

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