Inka Müller-Schmäh named Director of VSA, the German association for sports sponsorship owners

Inka Müller-Schmäh has become director of the VSA (Vereinigung Sportsponsoring-Anbieter), the German association for sports sponsorship owners, starting in January 2014. She replaces Gerd Graus, who becomes a communications consultant for the VSA. Inka Müller-Schmäh has been a member of the association since October 2012, as a legal officer at the organisation's headquarters in Berlin.

The VSA brings together the main players in the supply of sports sponsorship in Germany, namely the major German sports associations, like the DOSB (German Olympic Committee), the DFB (German Football Federation), DFL Sport Enterprises (the company that manages media and commercial rights in the Bundesliga and the German professional football League), and several media and marketing rights agencies (Infront Sports & Media, Sportfive, Sportsman and UFA Sports).

The objective of the VSA is to bring together the decision makers of sports sponsorship in Germany so they can establish standards of partnership and harmonise their decisions, using innovative methods to implement their communication objectives.