Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018.

This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media. Renault succeeds another French car manufacturer, Citroën, an official partner of Paris Saint-Germain during the 2011-2017 period. The PSA group brand paid an estimated annual amount of €1.4m.

"Together, Paris Saint-Germain and Renault will develop large-scale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the striking force of Renault as one of the leading French brands worldwide. The alliance between the two brands will also have a digital focus - an area where both showcase strong creativity. The club is looking forward to surprising its 60 million social media followers with even more engaging online content," stated Paris Saint-Germain.

Ludovic Dumas, the sponsorship director of PSG from July 2012 to November 2016, has been…