Serie A: Department store chain Upim shirt sponsors for Udinese in 2013-14

Italian department store chain Upim have become the new shirt sponsors for Udinese (Serie A) until the end of the 2013-14 season, the club announced on the 04/12/2013. The company logo appeared on the front of the shirt in the match between Juventus-Udinese (1-0, match-day 14 of Serie A), on the 01/12/2013. The agreement is estimated at €300,000.

The Upim logo is displayed on the chest area of the shirt, just above the Dacia car brand logo. The Renault group subsidiary pay €1.4 million to be the main sponsor of Udinese. Upim will be present on the Friuli stadium (30,600 seats) perimeter advertising, as well as in the media communications of the club. This contract marks Upim's return to sports sponsorship. The company were the main shirt sponsor for Juventus from 1989 to 1991.

"We welcome Upim to our family with great satisfaction. This is a prestigious brand that we are proud to wear on our shirts. For Udinese, partners are not only companies generating financial allocations. They also provide the opportunity to share ideas and projects and to explore new frontiers," said Franco…