Exclusive"The challenge is to engage with C. Ronaldo's followers, to also become Juventus fans" (S. Vigato)

"Cristiano Ronaldo's arrival will complement the original rebranding strategy we put into place. The challenge now is to engage with all of these new followers so that, hopefully, many of Ronaldo's fans could also become Juventus fans," stated Silvio Vigato, the co-chief revenue officer in charge of brand, licensing and retail of Juventus (Serie A), to News Tank Football on 19/07/2018.

Transferred from Real Madrid CF (LaLiga Santander) to Juventus for a reported €112m (including €100m payable over two years and a €12m bonus), Cristiano Ronaldo was officially presented in Turin (ITA) on 16/07/2018. The Portuguese international and five-time winner of the Ballon d'Or has committed to Juventus FC for a period of four years, until 30/06/2022. Ronaldo should receive a salary of €30m per year.

"We have seen some of the jersey sales numbers posted on the internet. Our club position is that we do not provide these figures publicly. 500,000 shirts sold? Anyone in the business knows that this is not even possible in such a short amount of time, simply from a production and distribution…