Exclusive"The challenge is to engage with C. Ronaldo's followers, to also become Juventus fans" (S. Vigato)

"Cristiano Ronaldo's arrival will complement the original rebranding strategy we put into place. The challenge now is to engage with all of these new followers so that, hopefully, many of Ronaldo's fans could also become Juventus fans," stated Silvio Vigato, the co-chief revenue officer in charge of brand, licensing and retail of Juventus...