FC Barcelona: 1.3 billion interactions on social networks in 2017-18, a record for a football club

FC Barcelona (LaLiga Santander) was the club that generated the most "engagement with fans on social media" during the 2017-18 season, announced the Catalan club on 14/07/2018.

With 1.3 billion interactions, FC Barcelona is ahead of Real Madrid CF (LaLiga Santander, 1.02 billion) and Manchester United FC (Premier League, 782 million), according to figures provided by Blinkfire Analytics and Crowdtangle, companies specialised in data measurement on social networks.

"Barça's digital lead is on the main platforms - Facebook, Twitter and Instagram - and was virtually constant throughout the season. In fact, Barça led every club in interactions in nine of the last 12 months, falling short of the top spot in just three of those months," added the 2018 Spanish champions.

• FC Barcelona Activity: Spanish professional football club Main partners: • Nike (kit supplier since 1998; €105m in 2016-17 and 2017-18, then €100m per year +€50m in bonuses from 2018-19 until 2027-28, then… were crowned champions of Spain for the 25^th time in the club's history at the end of the 2017-18 LaLiga…