"No substitute in this business for live interaction with the players" (Charles Allen, Arsenal FC)

"It is a huge logistical operation putting a first team of professional athletes on the road. It’s a huge logistical operation running a 60,000-seat game every fortnight. So we’re good at doing stuff like that and I think what the start of the international touring represents is a culmination of a lot of work that we’ve been doing in working more closely with the playing side of the business; that the playing side of the business understand and buy into the commercial objectives of the business as well," said Arsenal FC's head of marketing Charles Allen on the 05/12/2013.

Charles Allen talks about Arsenal's (Premier League, ENG) 2013 preseason tour in Indonesia, Vietnam and Japan, and how it fits the club's strategy on growing the Gunners brand abroad. Speaking to SoccerexPro Daily on the 05/12/2013, Charles Allen also discusses the club's marketing strategy at home and the branding of the Emirates Stadium as "the home of Arsenal Football Club".

"There is no substitute in this business for live interaction with the players. Of course, this [north London] is the light source, if you…