Serie A: Hyundai (car manufacturer) becomes back-of-the-shirt sponsor of AS Roma for 2018-2021

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has become the global automotive partner and back-of-the-shirt sponsor of AS Roma (Serie A) for three seasons (2018-2021) on 23/07/2018. The value of the agreement is estimated at €8.5m over the three years, or around €2.8m per season, according to Italian media.

Hyundai gains the status of global automotive partner, the first level in the sponsorship hierarchy of the Italian club. This is Hyundai's first ever partnership with a Italian first division club.

As part of the agreement, Hyundai also gains visibility on signage at the Stadio Olimpico (70,000 capacity) and the Trigoria training center, as well as on the club's various communication platforms.

The brand and the club celebrated the beginning of their partnership with a video in which players Edin Dzeko, Javier Pastore, Bryan Cristante and Cengiz Ünder surprise AS Roma fans, who have come to visit the club's facilities, by giving them shirts flocked with the Hyundai logo.

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